I’m an enthusiastic and keen marketeer with a real passion for social media and web 2.0 technologies. I’ve worked across a broad range of brands and clients, from Comet to Craghoppers and Nokia to Motorola. I’ve operated in both B2C and B2B markets, tailoring strategies accordingly to suit the varying approaches of buyers in the respective industries. I’ve always actively taken a creative stance in all my roles, and really enjoy concepting for diverse and aspirational campaigns which leverage the digital and offline space to greatest effect. I’m a real team player and always work best when surrounded by like minded, passionate individuals also striving to create unique campaigns for clients. I’m a very confident speaker and a great networker, leveraging my clear communication skills to ensure that messages are well presented in an appropriate manner.
I am also co-founder & organiser of Social Collective, an annual London based event bringing together collective thoughts on Social Media and where it’s heading in the future, stepping away from the hum-drum concepts and articles being so readily shared through online channels. Social Collective looks to bring fresh ideas and new thinking to the table:
Having spent a large proportion of my school and university years as an international rower and coach, sport is still a very key part of my life and an aspect which enhances my professional life rather than detracts from it. I spend most weekends roaming the British countryside on my road bike, and try to travel to the French Alps each summer to climb the roads traveled each year by the Tour de France. When I’m not on my bike, I can often be found talking about them on my cycling blog:
Areas of Interest & Specialities
Digital Account Director
3 Monkeys Communications
December 2011 – Present
As the sole digital account director at 3 Monkeys, it is my responsibility to have a global view of the digital accounts which we manage on both a retained and project basis. Liaising directly with the head of social media, my role extends to introducing best practices, ensuring teams are appropriately equipped to handle their tasks, and maintaining client relationships. My continued efforts to remain on-top of strategically backed creative approaches is regularly leveraged by the various teams in the agency. Daily client liaison and expectations management plays a critical role in this position, ensuring deadlines are met and clients are serviced appropriately. Clients range from recruitment to technology pioneers and charities to travel. A continual drive to improve both personal and agency skills ensures that clients are receiving the most topical information in a regular and reliable fashion. As a relatively small team, we are very closely knit and team work plays a critical role in meeting objectives, whilst maintaining team morale and training are pivotal to creating a platform to succeed from a broader perspective.
Social Media Marketing Manager
January 2010 – December 2011
As social media marketing manager, it is my responsibility to handle, drive and direct all social media activity for clients and for the agency itself. My first objective was to create and edit The Essential Blog from the ground up. This allowed me to encourage others to participate in writing and share their insights, encouraging creative thinking and excitement within the agency. Client social presenses are also under my remit and consisted of strategy creation, blog writing, video creation and editing and ongoing creative concepting to mention but a few areas. This is an exciting role and has allowed me to lead an area of the business and liaise across the board when opportunities for social media or creative campaigns are present. I have also been lucky enough to present at the IDM Summer School on the topic of personal branding in the Web 2.0 era which was very well received by all attendees.
July 2009 – February 2010
My role as account manager at Essential exposed me to yet more of the marketing mix, not only from the production aspect but also within the B2B environment. During my time as account manager I became acquainted with the methodology behind B2B lead generating campaigns and lead nurturing. My time as account manager was hugely valuable and taught me the complexities of B2B marketing and the extended complex sales cycles involved.
Account Executive & Campaign Manager
January 2008 – May 2009
As the leading global Word of Mouth marketing agency, 1000heads was a superb opportunity to immerse myself in the social media and web 2.0 environment. Working closely across all functional teams within the business, my role as account manager was diverse and varied, including anything from campaign concepting and pitching, to data analysis and insight gathering. The knowledge I gained from 1000heads has been vital to my progressing in my social media roles and remains the bedrock to all activities to date.
September 2007 – January 2008
As my first marketing role immediately from univerity, Summit Media gave me the ideal opportunity to engage in a broad range of traditional online marketing initiatives including PPC, SEO, Affiliate Marketing and Shopping Comparison. This initial grounding provided me with the marketing business knowledge and acumen which I apply to this day in my role.
The University of Sheffield
2:2, Business Management & Law
2004 – 2007
1997 – 2003
3 AS Levels – Business Studies, Biology, Geography
11 GCSE’s Grade C & above; including French, German and Spanish